Domesticated food animals are prey species that evolved over thousands of years to perceive threats and avoid predation. In a threatening situation, the amygdala and areas of the hypothalamus are overstimulated and will trigger short and long-term physiological changes. Under the current farming conditions, threat perception serves little to no purpose. Fear leads to stress...
Category: Whats New
ASM Rick Krall Retires after 37 Years of Service
Premier Area Sales Manager Rick Krall retired on June 15, 2024 after 37 total years of service with Premier or its preceding cooperatives. Please join us in congratulating him and thanking him for his contributions and dedication to our cooperative! Rick grew up on a dairy farm and said he had always taken interest in...
Get Ahead of the Heat with Bovine Accellyte II
With the summer heat, it’s important to keep cows hydrated and make sure they have all the vitamins and minerals they need to keep doing their jobs. Bovine Accellyte II is a specialized electrolyte product that helps cows in periods of stress, rehydration and prehydration. This product contains electrolytes to help replace those that are...
Paige Peiffer Joins Premier Select Sires as Sales Support Specialist
Please join us in welcoming Paige Peiffer to the team as a Sales Support Specialist in our central region! . Paige grew up on her parent’s small Holstein herd in Lebanon County, PA where her love for agriculture began. She decided to pursue a career in the dairy industry and attended Penn State University where...
American Farmer-Owned Premier Select Sires Announces Record Sales for 2023
Premier Select Sires recently announced record sales to member owners of $41.5 million dollars for 2023. This reflects $2 million dollars in growth for semen and product sales in the year completed December 31. Operating profit was $800,000 and all segments of the cooperative showed increased sales. “We are proud to serve the farmer owners...
ASM Harvey Largen Retires with 47 Years of Service
Premier Area Sales Manager Harvey Largen retires on March 31, 2024 after 47 years of service. Please join us in congratulating him and thanking him for his contributions and dedication to our cooperative! Harvey began working for Virginia-North Carolina Select Sires (VA-NC SS) in the summer of 1976, between his junior and senior years at...
Premier Gives Over $20,000 in Support to Scholarship Applicants
Premier Select Sires awarded over $20,000 to students through the 2024 Premier Future Ag Leaders Scholarship Program. Two students received $2,500 scholarships through the Johnny Daniel Memorial Scholarship and the Wayne Dudley Scholarship. Nineteen other students received scholarships of $500 to $1,000 in value. Six students received an Honorable Mention with a $100 cash award and...
Todd Gaby Retires after 36 Years of Service
Todd Gaby, Dairy Coordinator in Premier’s Southwestern territory, retired on February 29, 2024 after 36 years of service. Please join us in congratulating Todd! Todd began working for East Tennessee Select Sires, an organization that would eventually become Premier Select Sires after several mergers, in October of 1988. He started as an A.I. trainer, while...
FerAppease®, A Revolutionary Product for Preventing Cattle Stress Response, Now Available through Premier Select Sires
Dairy and beef producers can help prevent cattle stress response and its effects on their animals by using FerAppease®. Reducing cattle stress can help reduce morbidity and mortality, prevent decreases in productivity, improve reproductive performance, improve cattle handling, and more. The active ingredient of FerAppease is a synthetic analogue of the Maternal Bovine Appeasing Substance...









